Meet

Alexandra

Hello! I’m Alex,
The Founder of Alexandra Designs.

I help business owners streamline their websites, systems, tech and operations - creating digital ecosystems that not only look amazing but make running a business easier, support growth and long term success.

In 2021, I realised I had a God given gift - Tech & Systems just make sense to me. I was working in a company where I’d essentially created my own operations role because I could see so many gaps. I became the person implementing major system changes and improving the way everything ran. Eventually, the nudge came: it wasn’t just their business I could help - there were so many others who needed this support.

That’s where Alexandra Designs was born.

My journey hasn’t been traditional. I’ve worked across startups, multimillion-dollar companies, and small businesses for years, while building my own ventures along the way.

It’s given me a deep understanding of what businesses at different stages truly need from their online presence, workflows, and operations.

Entrepreneurship has taken me through some bold leaps — quitting my 9–5 right before lockdowns, starting and scaling businesses, travelling Australia in a van while growing my work, and learning to adapt through uncertainty and expansion.

Every experience has shaped who I am today and grown my ability to design websites, systems and operations that prioritise alignment, efficiency and sustainable growth.

At Alexandra Designs, I bring all of that experience together - so you don’t just get a website, system or workflow…

You get a business foundation built for where you’re heading next, that you won’t outgrow and crafted by someone who genuinely cares about the work you’re here to do.

"In my 30 years of developing health and human performance businesses in Australia and the USA I can openly say that Alexandra is exceptional in the space that she operates in assisting owners/managers to improve their business."

- Stuart, Director of Regional Institute of Sport

Hear from the amazing people I get to work with

I’d love to connect and hear about your vision.