Meet
Alexandra
Hello! I’m Alex,
The Founder of Alexandra Designs.
I help business owners streamline their websites, systems, tech and operations - creating digital ecosystems that not only look amazing but make running a business easier, support growth and long term success.
At the end of 2021, I realised I had a gift - Tech & Systems just make sense to me. I was working in a company where I’d essentially created my own operations role because I could see so many gaps. I became the person implementing major system changes and improving the way everything ran. Eventually, the nudge came: it wasn’t just their business I could help - there were so many others who needed this support.
That’s where Alexandra Designs was born.
My journey hasn’t been traditional. I’ve worked across startups, multimillion-dollar companies, and small businesses for years, while building my own ventures along the way.
It’s given me a deep understanding of what businesses at different stages truly need from their online presence, workflows, and operations.
Entrepreneurship has taken me through some bold leaps — quitting my 9–5 right before lockdowns, starting and scaling businesses, travelling Australia in a van while growing my work, and learning to adapt through uncertainty and expansion.
Every experience has shaped who I am today and grown my ability to design websites, systems and operations that prioritise alignment, efficiency and sustainable growth.
At Alexandra Designs, I bring all of that experience together - so you don’t just get a website, system or workflow…
You get a business foundation built for where you’re heading next, crafted by someone who genuinely cares about the work you’re here to do.
See below for some of the journey that shaped who I am and the work I do today.
Working for a Personal Development company
Being the F45 Global challenge winner for best female transformation in 2017!
Starting my own coaching business in 2020
Training at an athlete level in CrossFit for years
Found my love for surfing & travel!
Travel around Australia in my van Lola!
Meeting the absolute best friends along my journey - people who have changed and continue to change my life forever
Working with Sacred Taste, travelling around Australia and sharing the products!
Meditation and Ceremonial Cacao has been a really big part of my journey
Facilitating Ceremonies with Cacao ♡
Adventuring in nature is something that recharges my soul!
Ice Baths & Breathwork have changed my life!
Fast growing start up e-commerce businesses - I have been a part of one that grew from launch to 6 figures in 6 months, so much invaluable growth and lessons!
Connecting with like minded souls is something so important to me!
My love for the ocean only continues to grow, I'm a water sign so it makes sense!
Started my own Podcast!
Getting to work with amazing, inspiring business owners in epic spaces!
Living on land and remembering what's truly important in life
Some Industries & Businesses I have worked with:
Health and Wellness Brands
E-Commerce Products
Podiatry, Chiropractic, Acupuncture & Yoga
Breathwork & Spiritual
Coaching
Social Media
Elite Sport
Fashion
Property and Real Estate
Hosting & Short Term Holiday Rental
HR & Recruitment
Music
Personal Development
Hospitality
Corporate
Hardware & Importing
Humanitarian Development & Consulting
Spa & Beauty
Wedding & Floristry
Travel & Tourism
"In my 30 years of developing health and human performance businesses in Australia and the USA I can openly say that Alexandra is exceptional in the space that she operates in assisting owners/managers to improve their business."
- Stuart, Director of Regional Institute of Sport
Hear from the amazing people I get to work with